Performance & Core Web Vitals
Speed, accessibility and green Lighthouse scores — the technical foundation Google rewards.
Core Web Vitals are a Google ranking factor, and slow pages lose visitors before they read a word. We profile your site, find what is actually costing you, and fix it.
Typical wins: images that were never optimised, render-blocking scripts, layout shift, oversized fonts, and hosting that adds hundreds of milliseconds to every request.
What's included
Performance profile
Real-world and lab data — LCP, INP, CLS — on your key page types.
Asset optimisation
Images resized and served in modern formats, fonts subset, CSS and JS trimmed.
Render path fixes
Critical CSS inlined, scripts deferred, third-party tags audited.
Layout-shift fixes
Reserved space for images and embeds so the page stops jumping.
Hosting & caching review
CDN, compression and cache headers set up correctly.
Before/after report
Lighthouse and field-data comparison so the gain is measurable.
What you get out of it
- Green Core Web Vitals in Search Console
- Faster first paint and interaction
- Lower bounce rate on mobile
- One less thing holding your rankings back
Common questions
Do Core Web Vitals really affect rankings?
Yes — they are a confirmed ranking signal, and more importantly they affect how many visitors stay. A fast site converts better regardless of Google.
Can you improve performance without a rebuild?
Usually, yes. Most sites have a lot of easy wins in images, scripts and caching. If the framework itself is the bottleneck we will tell you.
What scores can we expect?
It depends on the starting point and the stack, but 90+ on Lighthouse performance is a realistic target for most marketing sites.
Is this a one-time job?
The fixes are one-time. We can also set up monitoring so regressions get caught when new content or tags are added.
Let's talk about your project
Tell us what you need and we'll come back with a free audit and a plan — no obligation.
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