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Performance & Core Web Vitals

Speed, accessibility and green Lighthouse scores: the technical foundation Google rewards.

What's included

Performance profile

Real-world and lab data (LCP, INP, CLS) on your key page types.

We gather real-world field data alongside lab testing on your key page types, so the fixes target what's actually slowing down real visitors, not just a synthetic test score.

Common questions

Do Core Web Vitals really affect rankings?

Yes. They are a confirmed ranking signal, and more importantly they affect how many visitors stay. A fast site converts better regardless of Google.

Can you improve performance without a rebuild?

Usually, yes. Most sites have a lot of easy wins in images, scripts and caching. If the framework itself is the bottleneck we will tell you.

What scores can we expect?

It depends on the starting point and the stack, but 90+ on Lighthouse performance is a realistic target for most marketing sites.

Is this a one-time job?

The fixes are one-time. We can also set up monitoring so regressions get caught when new content or tags are added.

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